--- title: "How to Use Claude Skills at Madrivo: Training Guide and Skill Library" description: Training for all Madrivo staff on what Claude skills are, how to run them and how to get good results. Includes a library linking to the wiki for every Madrivo skill on our Claude Team plan. --- [Skip to content](https://wiki.madrivo.com/how-to-use-claude-skills-at-madrivo-training-guide-and-skill-library#main-content) ![new madrivo logo](https://wiki.madrivo.com/hs-fs/hubfs/new%20madrivo%20logo.png?width=200&height=37&name=new%20madrivo%20logo.png) Open main navigation Close main navigation - [Madrivo's Vision, Mission and Core Values](https://wiki.madrivo.com/hubfs/VisionMissionValues-2022-2-4.pdf) [Madrivo's Vision, Mission and Core Values](https://wiki.madrivo.com/hubfs/VisionMissionValues-2022-2-4.pdf?hsLang=en) Hello. Welcome to Madrivo's Wiki. - There are no suggestions because the search field is empty. 1. [Wiki](https://wiki.madrivo.com/?hsLang=en) 2. [AI](https://wiki.madrivo.com/ai?hsLang=en) # How to Use Claude Skills at Madrivo: Training Guide and Skill Library ## Training for all Madrivo staff on what Claude skills are, how to run them and how to get good results. Includes a library linking to the wiki for every Madrivo skill on our Claude Team plan.   **Table of Contents** 1. What a Claude Skill Is 2. Where Skills Come From 3. How to Run a Skill 4. Giving a Skill What It Needs 5. Reviewing What a Skill Produces 6. Picking the Right Skill 7. Madrivo Skill Library 8. Tips for Better Results 9. Troubleshooting 10. Requesting a New Skill or a Change **1. What is a Claude Skill?** A **skill** is a packaged set of instructions that teaches Claude how Madrivo does a specific job: our brand, our templates, our BD positioning, our wiki format. Without a skill, Claude does a task in a generic way. With one, it does it the Madrivo way every time, no matter who asks. One way to think about it: Claude is a capable new hire, and a skill is the playbook their manager hands them for a task. The skill holds: - **The steps** Claude follows, in order - **The rules** it must keep (brand colors, "never send, only draft," "never invent numbers") - **The reference files** it works from (the official pitch deck template, the brand palette, flowchart templates) - **The checks** it runs before handing the work back **2. Where do Skills come from?** Madrivo's skills are set up on our **Claude Team plan** and are available to everyone on it. You don't need to install anything. When you're signed in to Claude with your Madrivo account, the skills are already there. | Type | Examples | Who maintains them | | --- | --- | --- | | **Madrivo skills** | MadDecks, PitchDecks, MadWikis, Branding Email Template | Madrivo, through the AI Innovation Lab | | **Built-in Claude skills** | Word, Excel, PowerPoint and PDF file handling | Anthropic | This guide covers the Madrivo skills. Built-in skills work in the background whenever you ask Claude for one of those file types. **3. How to Run a Skill** You can run a skill in two ways. **1. Just ask (most common).** Every skill has trigger phrases. When your request matches one, Claude loads the skill on its own. You don't have to name it. ``` Build a pitch deck for Acme Insurance using the Madrivo template ``` → Claude loads **PitchDecks**. ``` Write a wiki article on how we onboard a new publisher ``` → Claude loads **MadWikis**. **2. Call it by name.** Type `/` followed by the skill name to be sure you get that skill: ``` /madwikis reformat this doc into our wiki format /maddecks 10-slide internal deck on Q3 email results, Immersive style ``` > **Watch out:** if two skills could fit, naming the one you want avoids the wrong result. The most common mix-up is **MadDecks vs. PitchDecks** (see section 6). ``` 4. Giving a Skill What It Needs ``` Skills produce better work when they start with the right material. Before you run one, have ready: | Give Claude | Why | | --- | --- | | **The source material:** the email thread, notes, data, a URL, a doc | Skills are built to work from real inputs, not guesses | | **Who it's for** | Changes tone, depth and which template is used | | **What should happen next** | Shapes the ask, the CTA or the next-steps slide | | **The format** (HTML, PowerPoint, PDF, Excel) | Some skills default to one format. Say so if you need another. | If something important is missing, the skill asks one or two quick questions before it starts. Answer them and it carries on. ``` 5. Reviewing What a Skill Produces ``` **You're responsible for everything a skill produces before it goes out.** Skills are built so nothing reaches a client, partner or teammate without a person checking it first: - **Emails are saved as drafts.** Claude never sends them. - **Decks, workbooks and flowcharts are delivered as files** for you to open and check. - **No invented facts.** Skills are told never to make up numbers, rates, client names or results. If something looks off, ask Claude where it came from. Review checklist: - \[ \] Names, companies and numbers are right - \[ \] It says what you'd actually say, in the right tone - \[ \] Nothing sensitive or client-confidential is going to the wrong audience - \[ \] Links and attachments point to the right place ``` 6. Picking the Right Skill ``` | I want to… | Use | | --- | --- | | Make anything look on-brand | **Madrivo Brand** | | Reply to a brand that wants a CPA / commission deal | **Branding Email Template** | | Send a polished, branded standalone email | **Madrivo Gmail HTML Builder** | | Build an internal or creative deck | **MadDecks** | | Build a client-facing pitch, proposal or QBR deck | **PitchDecks** | | Write or clean up a wiki article | **MadWikis** | | Diagram how a system, workflow or AI agent works | **MadMaps** | | Research a brand before we pitch them | **New Brand Discovery** | > **Watch out, two pairs that get confused:** > > - **Branding Email Template vs. Gmail HTML Builder:** partnership replies go out as **plain text in the existing thread**. The branded HTML shell is only for standalone emails such as announcements, updates and recaps. > - **MadDecks vs. PitchDecks:** anything going to a client uses **PitchDecks**, which copies the official 2026 template exactly. MadDecks designs freely and is meant for internal use. ``` 7. Madrivo Skill Library ``` Each skill has its own wiki article with the full details: how to run it, what it needs, what you get and how to troubleshoot it. ### Brand and Design | Skill | What it does | | --- | --- | | **Madrivo Brand** | Holds Madrivo's official palette, color-family themes and Inter Tight / Inter type scale, and applies them to anything visual Claude builds. | | **MadMaps** | Turns a system, pipeline or AI agent workflow into an interactive HTML flowchart: plain-English labels on the surface, developer detail in a click-to-open drawer. | ### Presentations | Skill | What it does | | --- | --- | | **MadDecks** | Builds on-brand internal and creative decks from a brief, in HTML, PowerPoint or PDF, with four style presets and a 13-slide library. | | **PitchDecks** | Builds client pitch, proposal, media plan and QBR decks by copying slides from the official 2026 Madrivo Pitch Deck Template, so they match the approved design exactly. | ### Email | Skill | What it does | | --- | --- | | **Branding Email Template** | Drafts the BD reply to brands and networks asking for CPA or revshare deals, positioning Madrivo as a media network on CPM / CPC / CPL, saved as a Gmail draft in the thread. | | **Madrivo Gmail HTML Builder** | Wraps standalone emails (announcements, outreach, updates, recaps) in Madrivo's branded HTML so they display correctly in Gmail, saved as drafts. | ### Research and Documentation | Skill | What it does | | --- | --- | | **New Brand Discovery** | Researches a brand from the live public web across nine evidence sections, checks whether it's already a client, and delivers a sourced Excel workbook with a Madrivo angle. | | **MadWikis** | Writes or reformats internal wiki articles in the house format: title, 250-character subheading, Systems Needed, table of contents, body and article details. | ``` 8. Tips for Better Results ``` - **Paste or link the real thing.** An actual email thread, data export or current doc beats a summary from memory. - **Be specific about the audience.** "For a life-insurance CMO who's never heard of us" gets a much better result than "for a client." - **Ask for changes, don't start over.** Say "shorter," "swap the cover," "make the second bullet about repeat purchases" and Claude edits what it built. - **Check against the source, not your memory.** Skills work from live data. If they disagree with what you remember, check before you override. - **Use skills together.** Run New Brand Discovery first, then build the PitchDecks deck from what it found. Or write a MadWikis article and add a MadMaps diagram. ``` 9. Troubleshooting ``` | Symptom | What's actually happening | | --- | --- | | Claude did the task but didn't follow Madrivo's format | Your request didn't match the skill's trigger phrases. Run it again with `/skillname`. | | The wrong skill ran | Two skills overlap (see section 6). Name the one you want. | | The email wasn't sent | Intended. Skills only create drafts. Open Gmail Drafts to review and send. | | No signature on the email draft | Intended. Gmail adds your own signature when you send. | | Claude asked questions before starting | The skill needs that information to get it right. Answer and it continues. | | Fonts look wrong in a deck | Inter Tight / Inter aren't installed on that computer. Both are free on Google Fonts. | | Claude stopped partway through New Brand Discovery | It found that the brand is already a client or has a HubSpot owner. You decide the next step. | | A skill isn't available to you | Make sure you're signed in to Claude with your Madrivo account on the Team plan. | ``` 10. Requesting a New Skill or a Change ``` If there's a task you or your team do over and over, and it has to be done the Madrivo way every time, it's a good candidate for a skill. Submit the idea to the **AI Innovation Lab** with: - The task and who does it - How often it happens - An example of a good finished result - The tools involved (HubSpot, Gmail, Everflow, ClickUp and so on) To report something a skill got wrong or suggest an improvement, contact the Article Owner below with an example of the output. Article Owner: Angela Jimenez Written By: Angela Jimenez Date Last Modified: September 28, 2026 Tags: Claude Skills, Training, Onboarding, AI Innovation Lab, Claude, All Staff, How-To, Skill Library - [AI](https://wiki.madrivo.com/ai?hsLang=en) [![Chill listening crop-3](https://wiki.madrivo.com/hs-fs/hubfs/Madrivo_Boomerang_Green.jpg?width=20&height=24&name=Madrivo_Boomerang_Green.jpg "Chill listening crop-3")](http://madrivo.com) Reach New Customers. Increase Sales. 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